I am a marketing and partnerships leader with over 12 years of experience building global brands and reinventing dormant ones into category leaders. I thrive on bridging the gap between brand strategy, technology, and partnerships to create new, revenue-generating platforms. My passion lies in driving growth by bringing a dynamic and creative vision to every challenge.

• Brand Strategy & Reinvention: Driving brand equity and turning around mature brands.

• Global Partnerships & Licensing: Negotiating and managing high-value media, retail, and licensing agreements.

• P&L Management: Managing 8-9 figure P&Ls and delivering top- and bottom-line growth.

• Integrated Marketing: Leading global campaigns from concept to execution across all channels.

• Team Leadership: Building and scaling high-performing teams to drive collaboration and results.

Most recently, I was the Director of Global Brand Marketing & Partnerships for EA Sports. I developed and executed global brand strategy and campaigns for College Football 25, which became North America's #1 game (212% above forecast). I also led the global campaign for Madden NFL 24, generating $122M in revenue (+14% YoY) and driving heightened fan engagement across digital and broadcast platforms.

Before that, as a Senior Director at WPP Global, I directed global sponsorships and media rights for Fortune 500 clients, producing award-winning campaigns for brands like Paramount Pictures and Adobe. Prior to WPP, I was a Senior Consultant at Interbrand, where I led the rebrand of Cricket Wireless.