Context:
During the pandemic, IKEA wanted to inspire people to reimagine their living spaces while bringing their favorite travel destinations to theirl home. Wavemaker and Pinterest partnered to create “Travel A.I.Gent,” a custom AI-powered chatbot that transformed users’ favorite vacation destinations into personalized IKEA-inspired home renovation ideas.

What I Did:

• Acted as content strategist, leading brainstorming sessions with the IKEA client team and cross-functional agency partners to define how travel inspiration could translate into actionable home design ideas.

• Negotiated and partnered directly with Pinterest to co-develop a custom proposal aligned with both IKEA’s creative objectives and Pinterest’s media strategy.

• Designed the chatbot experience to ask users about their favorite travel destinations and the areas of their homes they wanted to transform, generating 64 personalized outcomes across 9 home zones.

• Oversaw content development, ensuring each Pinterest board featured IKEA products to help users visualize and act on their renovation inspiration.

Results / Impact:

• Delivered an immersive, shoppable Pinterest experience that connected travel inspiration to IKEA product discovery and home renovations.

• Generated 2,918 custom boards, 81,469 total pins, and 16,136 questions answered, with an average engagement time of 70 seconds per user.

• Reinforced IKEA’s positioning as an innovative, experience-driven brand that helps customers bring creativity and personality into their homes.

• Strengthened the IKEA–Pinterest partnership, creating a model for future AI-driven, personalized content campaigns.